E-MAIL MARKETING
Stop Buying E-Mail Lists.
Purchasing e-mail lists and blasting those bought contacts with marketing e-mails was, once upon the time, the way to do things. Not anymore! That’s actually a super horrible way to utilize e-mail marketing. Purchased lists have crappy ROI and do nothing but set your brand up to fail. Your customers want timely, relevant content that feels personalized to them — that’s where utilizing tactics like re-marketing and e-mail automation comes into play. By segmenting your contacts and growing your e-mail list organically, you’re sure to speak your target audience’s love language — and I promise you, nobody’s love language is SPAM.
Send Smarter.
Yo, I’m gonna need you to quit blasting every single person on your e-mail list the same thing, multiple times a week. It’s just not effective. One of the keys to successful e-mail marketing is segmentation — identifying your audience and customizing their data as much as possible in order to send them what they actually want to read from you. Crazy, huh? No more “batch & blast.” Nobody likes that. Nobody.
Innovation or Bust.
People get hundreds of e-mails a day. If you want to be seen through all that chaos, you have to be creative and innovate. Catchy subject lines, relevant content, and a solid e-mail marketing strategy will take your e-mail marketing from “meh” to “mind-blowing.”
E-MAIL MARKETING COPY SAMPLES
Make it stand out
This copy was part of a series of e-mails written for a farm with a CSA program. The goal of this e-mail was to catch the reader’s attention, educate them on vegetable shares/prices, and encourage them to sign up for a vegetable share.
Written for the same farm’s CSA program, the goal of this e-mail was to let people know what to expect when they signed up for a vegetable share.
The goal of this e-mail was to get people to add on fruit, cheese, egg, etc. shares in addition to their vegetable share.
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